Levi Roots’ Net Worth: The Reggae Reggae Sauce Founder’s Wealth

As a food writer and experienced chef, I’ve always been fascinated by the stories behind successful chefs and food entrepreneurs.

Levi Roots is one of those individuals whose story of rags to riches is truly inspiring. Many people know him as the creator of Reggae Reggae Sauce.

But, what is Levi Root’s net worth? Root’s net worth is claimed to be $40 million.

In this article, we’ll dive into the details of Levi Roots’ net worth and explore how he went from a struggling musician to a multi-millionaire food entrepreneur.

Who Is Levi Roots?

Levi Roots
Levi Roots

Before we dive into his net worth, let’s take a look at who Levi Roots is.

Born in Clarendon, Jamaica in 1958, Levi was raised by his grandparents until he moved to England at the age of 11.

As a young man, he found success in the music industry as a reggae singer and musician, touring with acts like James Brown and Dennis Brown.

However, music didn’t provide a stable income, and Levi, now in his late 30s, was struggling to make ends meet.

The Dragons’ Den Pitch

In 2006, everything changed for Levi when he appeared on the UK television show Dragons’ Den, which is similar to Shark Tank in the US.

On the show, entrepreneurs pitch their business ideas to a panel of investors, who then decide whether or not to invest.

Levi’s pitch was for Reggae Reggae Sauce, a Caribbean-style barbecue sauce that he had been selling at local food fairs and markets.

The investors were impressed with the sauce’s taste, and the story behind it: Levi created the recipe using his grandmother’s traditional Jamaican jerk sauce.

The sauce had already gained a following, and he had sold over 4,000 bottles at the time of his pitch.

After a heated bidding war between the investors, Levi landed a deal with Peter Jones and Richard Farleigh for a £50,000 investment in exchange for 40% of the company.

Reggae Reggae Sauce Goes Global

Levi’s appearance on Dragons’ Den was a turning point for his brand.

Reggae Reggae Sauce became a household name in Britain, and Levi’s net worth skyrocketed as the sauce’s popularity grew.

He became a celebrity chef, appearing on cooking shows and hosting his own television programs.

The sauce expanded internationally, and today, it’s sold in countries all over the world.

Levi Roots’ Business Ventures

In addition to Reggae Reggae Sauce, Levi has launched a number of successful business ventures.

He’s authored books, created a line of pre-packaged Caribbean meals, and even launched his own line of alcoholic beverages.

These ventures have helped to diversify his income and increase his net worth.

What Is Levi Roots’ Net Worth?

According to Finty.com, Levi Roots’ net worth is estimated to be around $40 million.

This figure includes his earnings from Reggae Reggae Sauce, his television appearances, and other business ventures.

Considering Levi’s humble beginnings, this is a remarkable achievement.


How Much Did Levi Make From His Appearance On Dragons’ Den?

Levi landed a £50,000 investment from Peter Jones and Richard Farleigh in exchange for 40% of the company.

How Much Has Reggae Reggae Sauce Sold?

According to Levi’s Dragons’ Den pitch, he had already sold over 4,000 bottles of Reggae Reggae Sauce at the time of his appearance on the show.

What Other Business Ventures Has Levi Roots Launched?

In addition to Reggae Reggae Sauce, Levi has authored books, created a line of pre-packaged Caribbean meals, and launched his own line of alcoholic beverages.


Levi Roots’ net worth is a testament to his creativity, determination, and talent as both a musician and a food entrepreneur.

His story reminds us that success can come from unexpected places, and that there are still opportunities to be found in today’s ever-changing economy.

Whether you’re a business owner or simply a fan of Caribbean-inspired flavors, the story of Levi Roots and Reggae Reggae Sauce is an inspiring one.

Norah Clark

Norah Clark

Norah Clark, the founder and editor of YummyTasteFood! She's a seasoned food writer and editor with over a decade of experience in the hospitality industry as a former pastry chef, sous chef, and barista. When not writing about food, she explores new recipes or travels the world for culinary inspiration.